Long before it became fashionable, the Trend Group declared a commitment to implementing real-world processes that protect and preserve the planet’s resources. Key to the Group’s direction was the belief that great style and beauty did not have to be sacrificed in the pursuit of corporate responsibility. Products are designed specifically to consume fewer raw materials and to have extended durability. Trend’s innovative engineered surfaces require 60% less raw material and incorporate both geologic waste and recycled glass that would otherwise be in the landfill. The Group’s development of new product lines set an industry benchmark for the use of post-consumer recycled content in agglomerate and glass tile products, reaching levels as high as 78%.
The Group’s manufacturing facilities were designed with sophisticated water recycling systems that significantly reduce water consumption and the proliferation of pollutants. The consumption and cost of packaging materials has been reduced through the use of recycled or reusable packaging, and the overall waste produced at the Sebring, Florida, plant has been cut by over 22%. The Group collaborates with the world’s leading environmental organizations, architects and designers to promote sustainable building practice, and Trend’s green product lines contribute measurably to LEED ratings based on credits for Material and Resources, Indoor Environmental Quality and Innovation and Design.
Trend Group’s Eco-Philosophy is a fundamentally ethical approach to business, based on the company’s consciousness of its place in the natural order. Trend chooses to walk with the world.